Strategy students comunicacional of Civil Engineering for Construction Firms at the Canton Mera, Ecuador

Abstract

Marketing comunicacional at the constructions sector did not sole you focus on the promotion of products and services, but also key implies the creation of a solid brand image, the step of relations with the customers and the communication of moral values and benefits. The objective is to elaborate a strategy comunicacional of marketing for students of Civil Engineering for Construction Firms at the Canton Mera, increasing his market share that way and consolidating his presence at the region. You confirm the consumer profile to determine the correct use of social nets according to the results once this investigation was  gotten from results like: Facebook, Instagram and WhatsApp Business to spread out promotions and to maintain a communication in real time with the customers. The implementation of a strategy comunicacional cashes you are essential stops than the construction firms at the Canton Very, Pastaza's Provincia, may highlight at a competitive market. These companies can construct a loud brand image, fomenting the confidence and the customer's loyalty, and, as a final resort, increasing his commercial success.