Microlearning technology to sociolinguistic competence development: case of business English course

Abstract

This paper investigates the effectiveness of microlearning technology in teaching sociolinguistic competence to adults in sales. Additionally, the paper will analyse the importance of sociolinguistic competence and why microlearning is particularly effective for adult learners in this context. This study aims to explore the effectiveness of microlearning technology in enhancing sociolinguistic competence among adult sales professionals, specifically focusing on writing effective business letters. The study is based on such qualitative methods as thematic analysis of participant feedback and reflective writings, along with such quantitative methods as statistical analysis of test scores and LMS engagement metrics. Course materials included interactive lessons and scenario-based exercises tailored for trade workers. Participants also created business emails, which were assessed for clarity and professionalism. The microlearning course "Mastering Global Tongues" has significantly improved the sociolinguistic skills of trade workers at EMSI Ltd, particularly in writing business letters. Quantitative assessments show an increase in average writing proficiency from 62.8 to 76.6, indicating a statistically significant improvement. The study showed that the microlearning course "Mastering Global Tongues" has been effective in improving business English skills among trade workers at EMSI Ltd. However, the average learner engagement rate still has growth potential.