Media in education: production, content, and pedagogical approaches for journalists

Abstract

This article explores the role of contemporary media as an educational resource from the perspective of journalism and digital communication. It examines how journalists and media professionals can produce, adapt, and use content effectively in educational contexts within the evolving digital learning environment. The study analyzes technological and social factors shaping the integration of media tools into teaching and learning, highlighting the transformation of content through digitalization, interactivity, and multimedia formats. These developments expand opportunities for engagement, critical thinking, and media literacy, while also presenting challenges related to content quality, access to digital tools, and professional competencies among educators and media producers. By comparing international approaches and focusing on the Ukrainian context, the research identifies global trends, local specificities, and the need for pedagogical strategies that guide journalists in creating educational media. The article proposes principles and practical approaches for using media in education to foster media-literate, critically engaged, and digitally competent learners.