Transformation of young people's communication practices under conditions of digitalisation

Abstract

The active entry of digital technologies into everyday life entails qualitative changes in many spheres of society. The long-term and continuous process of digitalization is the basis for the formation of new communicative practices in everyday life. The article contains a study of modern communicative practices in the information society. The aim is to identify the peculiarities of modern communication practices of young people, as well as to identify the most common patterns of behavior in the conditions of scaling Internet communications. The empirical base of the work is represented by the materials of secondary analysis and the author's research on the example of the city of Kazan - one of the sixteen large cities with millions of inhabitants in the Russian Federation. The research was conducted in the framework of qualitative-quantitative approach, the methods of online questionnaires and focus groups were used. The article summarizes the results of the analysis of the results of empirical information collected in the course of questionnaires and focus groups, revealing the identified features of transforming communication practices. The hypothesis that for the young generation life with the use of gadgets is habitual and to some extent necessary is confirmed. It is also noted that with the emergence of information technologies, communication is transforming not only in virtual space, but also changes in real space. Sometimes one reality flows into the other, there is a mixing of the two.