Game-based learning and digital creativity as foundations for student engagement

Abstract

This study explores how integrating gamified robotics into higher education can enhance learning engagement and develop interdisciplinary competencies. The research investigates the educational potential of combining creative design, branding, and communication tasks within a project-based environment. Using a mixed methodology that included literature analysis and an experimental workshop with students, the study assessed how participation in game-oriented technological projects influences motivation and collaboration. The results show that applying gamification principles to real educational challenges increases students’ initiative, teamwork, and digital communication skills while fostering creative thinking. The findings highlight that embedding robotics and media design projects within university curricula strengthens experiential learning, encourages innovation, and helps form an educational ecosystem focused on practical skills and human-centered technological culture.